Southern Poverty Law Center

Lead, Public & Media Relations Strategist

Atlanta, AL; New Orleans, United StatesFull timeLead$78,832 / yearPosted 11 days ago
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The SPLC is seeking a Lead Public & Media Relations Strategist who is passionate about social justice! The Lead, Public and Media Relations Strategist will develop and implement targeted public and media relations plans to support the organization’s goals, securing high-profile political and issues-based media coverage and managing press interactions. This role demands strong communication skills, a collaborative mindset, and a strategic orientation to advance the organization’s mission through effective media engagement.  Who You Are   Political & Policy Acumen. Demonstrates a deep understanding of the legislative, political, and advocacy landscape to translate complex policy issues into compelling, accessible messages and proactively adapt communications strategies to evolving political developments. Strategic. Skilled at translating complex narratives into compelling media stories with minimal direction. Experienced in crafting and executing effective and strategic public and media relations campaigns across national, regional, state, local, and niche markets with clear timelines. Connector. Skilled at advising and engaging with senior leaders and diverse stakeholders. Proven ability to build and maintain strong relationships with journalists, editors, and influencers to secure impactful media placements across print, digital, and broadcast platforms. Proactive. Proven experience creating compelling media pitches for complex stories that engage journalists, editors, and producers. Monitors breaking news to identify media engagement opportunities. Results-Driven. Experienced in measuring PR campaign impact with metrics aligned to organizational goals and uses data-driven insights to refine tactics and enhance engagement. Skilled in designing frameworks to track satisfaction, engagement, and participation; evaluating the effectiveness of strategies and initiatives. Versatile. Skilled at working under pressure, managing multiple tasks, solving problems, and adapting to shifting priorities. Experienced in meeting deadlines while maintaining clear communication with supervisors and colleagues. Communicative. Skilled at creating targeted, well-written communications materials to enhance the organization’s mission and visibility with key audiences. Knowledgeable. Knowledgeable about mission-driven nonprofits and effective communication strategies to raise awareness, engage supporters, and promote transparency in an authentic way. Mission-Focused and Values-Aligned. Creates authentic, culturally aware communications that advance the organization's mission and social justice values while honoring the lived experiences and dignity of the communities served. What You'll Do   Coordinate with internal and external colleagues to strategize and plan for issue-specific messaging that reflects organizational and departmental goals and mission, and attend and lead meetings with colleagues to maintain up-to-date knowledge of c...