Lead Sr. Business System Analyst

WHO WE ARE  Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. The Role The Lead Senior Business Systems Analyst (BSA) leads the definition of the solution for new client implementations or larger projects on an existing implementation.   The BSA must be able to understand the client’s business requirements and map those to our technology.  Then document and help communicate that vision to the client and to internal execution teams.   Candidates should have a strong grasp of database architecture, data modeling, Interface development and system integration using real-time web-services. He or she should also have a solid understanding of CRM, CDP, email and database marketing concepts.  Responsibilities:   Lead project scoping:- Gather and define project requirements - Understand client workflows and business goals - Elicit and comprehend use cases- Learn existing technical and data infrastructure - Conduct gap analysis between application and stated customer requirements - Set expectations  Think strategically to define solution recommendation:- Collaborate with Architects and Developers - Estimate project impact (resources / hours) - Document recommended solution - Support client team with presentation and review process  Maintain Documentation:- Draft requirements documents/functional specifications - Update changes throughout the project lifecycle - Author and manage tickets for internal communication  Contribute to successful execution and QA:- Serve as internal SME on the solution - Collaborate with development, QA and production support teams through project lifecycle- Proactively identify and address project risks- Support QA and UAT to ensure requirements are met  Other responsibilities:  - Become a product expert - Manage multiple competing priorities through effective organization and communication - Recommend and institute best practice and methodology and tools - Provide guidance to client success team on technical capabilities, staffing and infrastructure needs Qualifications:  Management experience of s...