Lifecycle Campaign Specialist

Your wellbeing, our mission. Join a company shaping a healthier world. GET TO KNOW US At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company. We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.  Join us in redefining the future of wellbeing! THE OPPORTUNITY We are hiring a Life Cycle Campaign Specialist on our Marketing team in New York City.  This role plays a crucial part in engaging and retaining our paid subscribers across the US + Canadian market. Developing content to help guide the user through their customer journey, add their family members and identify top users to launch our first ambassador programs. The specialist will work with cross functional teams to develop, test and scale lifecycle strategies across email, in-app, push and SMS. YOUR IMPACT Drive Retention & Upsell Strategies: You will develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions. By identifying and testing strategies to maximize subscriber lifetime value, you’ll ensure users remain engaged and continue to see value in their membership. Leveraging data-driven insights, you’ll analyze user behavior and churn trends to proactively address pain points and optimize the subscriber journey. Community & Engagement Growth: You will lead the Ambassador Program, activating subscribers as advocates through referrals, testimonials, and engagement campaigns. At the same time, you’ll drive go-to-market strategies for new partner launches, ensuring subscribers stay informed and engaged with what's available to them at Wellhub. Data-Driven Decision-Making: Your role will involve using analytics to measure the impact of engagement initiatives and continuously optimize lifecycle marketing efforts. Through A/B testing, campaign iteration, and data-driven decision-making, you will refine messaging, campaign structures, and engagement tactics to improve performance. Cross-Functional Collaboration: As part of a global team, you'll collaborate with key local stakeholders (Client Success, Product Development, Client Experience, Partners Marketing) and leads from other regions to manage cross-functional initiatives, get input from local teams, and give visibility of your work. Build trust and foster a collaborative and fast-paced environment. Local Trends and Opportunities: Spearhead campaign innovation by identifying local trends, benchmarking...