Lifecycle Marketing & CRM Lead

SETTING THE STAGE

Online sports betting content is exploding in popularity. But the experience of engaging with sports betting content is often a needlessly painful one. Most users are long-term losers. There are a select few that are proven winners over the long term. They're expert sports handicappers ("cappers"). They've built audiences on social media, with their fans chasing for an edge across different platforms and tools. The experience of online sports betting is fragmented and often painful. Trust is fragile, workflows are fragmented, and the experience feels more like chaos than community. Cappers and fans alike are looking for better results with less effort.

OUR VISION AND OUR MISSION:

DubClub is building the destination where cappers and fans Win More Together.

- For fans: DubClub is creating unified and highly valuable experience for fans that love tailing cappers. Get the best advice, in the smoothest fashion, and enjoy rewards that keep you engaged.

- For cappers: DubClub is a business-building engine that helps you turn your passion into a profitable business. Cappers are the stars of the game, and enjoy a best-in-class operating system, automated marketing, and purpose-built discovery that grows their business on auto-pilot.

- For DubClub: It’s the ecosystem and unified "Win More Together" experience that cappers and fans have been waiting for. It's the value-add layer that brings richness to the experience of betting, tailing, and discovering new cappers.

ABOUT THE ROLE

DubClub is hiring a Lifecycle Marketing & CRM Lead to build our lifecycle marketing function from the ground up.

You will own how we communicate with creators and subscribers throughout their relationship with DubClub, from onboarding and activation through retention, cross-sell, reactivation, and long-term loyalty.

This is a hands-on builder role for someone who combines lifecycle marketing expertise with strong analytical judgment, product thinking, and a will...