Lifecycle Marketing Lead

COMPANY 

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability.

Founded in 2019 by Ed Harycki https://www.linkedin.com/in/ed-harycki/, former Swift Capital Founder (acquired by PayPal in 2017 https://techcrunch.com/2017/08/10/paypal-acquires-swift-financial/). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.

Credit Genie is looking for a Senior Lifecycle Marketing Manager. A senior single domain owner to build, experiment with, and expand our lifecycle marketing strategy across loyalty, engagement, and retention. You’ll own the end-to-end customer lifecycle: every message, moment, and journey that turns a first-time user into a loyal, financially healthier customer.

We’re looking for someone who can think big and execute fast. You’ll be equally comfortable developing high-level strategy and rolling up your sleeves to write, build, test, and launch. If you’re energized by collaborating cross-functionally and driving measurable impact, this role is for you.

You’ll work closely with Product, Design, Research, Data, Compliance, Customer Service, and Brand to ensure our customer experience is consistent, cohesive, and deeply understood by customers.

What you’ll do:

- Own lifecycle strategy end to end: Define and execute the strategy for engagement, retention, and loyalty across the full customer journey, from onboarding and activation to re-engagement, win-back, and long-term advocacy. Ensuring alignment with overall business obj...