Lifecycle Marketing Lead (Luxury Fashion)

About Inspiration Commerce Group (ICG)
We’re a team of ~50 people who’ve done 6 acquisitions in 18 months and scaled from $0 to >$100M in revenue. We’re a global group with businesses across the US, UK, and EU. We buy and build companies that help people find and buy the products they love. Our portfolio includes leading fashion marketplaces like Italist http://www.italist.com, HEWI http://www.hardlyeverwornit.com and Verishop https://www.instagram.com/verishop/?hl=en, affiliate marketing platforms like Stylight https://stylight.com and MyBestBrands, B2B technology solutions like Bonsai https://shopbonsai.ca, and niche Marketplaces in the Creator and Construction spaces like Everpress https://everpress.com and DOZR http://www.dozr.com.

ABOUT THE ROLE

We're looking for someone to join italist http://www.italist.com/ as a Lifecycle/Ecommerce Marketing Lead.

italist is a leading luxury fashion marketplace, connecting shoppers around the world with the best luxury boutiques across Italy and Europe. Acquisition gets customers to italist once — your job is everything after that. You'll own customer loyalty, retention and re-engagement, and our owned channels: email and social. If a customer buys once and never comes back, that's on you; if they become a loyal repeat shopper who opens every email, that's on you too!

This is a full-time, remote-first role in Canada, the US or the UK.

THINGS YOU'LL WORK ON

- Email & Lifecycle Marketing: you'll own our email program in Klaviyo end-to-end — the campaign calendar, trigger-based flows (welcome, browse and cart abandonment, post-purchase, winback), segmentation, testing and deliverability. Roughly 20% of italist's revenue comes from email today; you'll own that number and push it higher — and prove it with holdouts and incrementality, not just last-click attribution.

- Retention & Re-engagement: you'll own repeat purchase rate — building the journeys that turn a first order into a second, and re-activating custom...