Lifecycle Marketing Manager

A great experience starts with you!Join our team to help create and develop the future of live entertainment and sports in Orange County!Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile.Mission: To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions.Vision: We will be the social and entertainment center of Orange County – a place where the cultural kaleidoscope of the region converges and connects.  Our vibrant, rich collection of experiences will celebrate the diversity of our community.Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be BoldJob Title:Lifecycle Marketing ManagerPay Details:The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.ResponsibilitiesBuild and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goalsManage audience segmentation, automation, and personalization workflowsAnalyze campaign performance and recommend optimizationsPartner with digital, social, and guest experience teams to enhance customer data useDevelop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residentsPerform other duties as assignedQualifications5+ years of CRM and email marketing experienceHands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)Strong analytical skills with experience using data to inform creative and strategic decisionsExperience managing large-scale CRM databases and integrationsBackground in developing loyalty programs to increase dwell time and spendKnowledge, Skills, and ExperienceEducation – Bachelor’s DegreeExperience Required - 5+ YearThis position is on-site.Company:OC Sports & Entertainment, LLCOur Commitment:We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an ...