Lifecycle Marketing Manager

Why We Exist and What We Do: At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!About the Role: We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team. This individual will own the planning, execution, and optimization of Dr. Squatch’s email and SMS lifecycle campaigns, with a focus on driving engagement, conversion, and retention. The ideal candidate has strong hands-on experience in email and SMS marketing, can independently manage campaigns from ideation through reporting, and is comfortable partnering cross-functionally in a fast-moving eCommerce environment. This role will lead campaign calendar development, campaign ideation, and the A/B testing calendar across email and SMS, including test execution, performance reporting, and recommendations for ongoing optimization. This role will report to the Senior Marketing Manager, Lifecycle. This is a full-time role with company benefits based in Marina Del Rey, CA. The anticipated base compensation range for this role will be $100,000 to $115,000. Compensation will be commensurate with the candidate's experience and local market rates. What You'll Do: Own and manage the email and SMS lifecycle campaign calendars across launches, seasonal moments, promotions, and brand priorities. Lead lifecycle campaign ideation and translate business goals into compelling email and SMS concepts. Manage end-to-end campaign execution, including briefs, segmentation, QA, scheduling, deployment, and reporting. Partner with integrated marketing, creative, web, merchandising, and international teams to align lifecycle campaigns with broader company priorities. Build and manage customer segments in Klaviyo and Postscript to support more personalized, performance-driven communications. Identify, execute, and report on A/B tests across messaging, creative, offers, timing, segmentation, and channel strategy. Monitor campaign performance and share insights to improve engagement, conversion, and revenue. Coordinate with agencies / platform partners to improve performance and explore new testing, personalization, automation, and beta opportunities. Apply email and SMS best practices, including deliverability, list health, inbox placement, sender reputation, compliance, and QA. Stay current on lifecycle marketing trends and proactively bring forward ideas to improve program performance. About You: 4-5+ years of experience in lifecycle marketing, email marketing, CR...