Lifecycle Marketing Manager

Profound is the marketing platform for the AI era. As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it. Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel.

Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we're a lean, fast-moving team across NYC, SF, Buenos Aires, and London, shipping at a relentless pace and defining a new category at the biggest shift in marketing in 25 years. If you want to do the best work of your career at the frontier of AI, come build it with us.

As our Lifecycle Marketing Manager, you'll own how Profound engages every contact from the moment they enter our database to the moment they become a customer, and beyond. We have a large and growing audience of leads we are not yet programmatically engaging. You'll fix that. You'll build the nurture, re-engagement, and onboarding programs that turn a list into pipeline and turn customers into repeat buyers.

This is a build role. The infrastructure is early, the audience is real, and the upside is sitting in our database right now. You'll own the strategy and ship the work.

What You'll Do

- Own lifecycle strategy end-to-end across acquisition, nurture, activation, and retention. Map the journey, find where it leaks, and build the programs that fix it.

- Build and run lead nurture and re-engagement campaigns that move our existing database toward sales conversations, instead of letting leads go cold.

- Design onboarding and adoption programs that get new customers to value fast and keep them engaged.

- Own email and lifecycle messaging in HubSpot: segmentation, triggered sequences, scoring inputs, and the logic that routes the right message to the right person at the right time.

- Build the experimen...