Lifecycle Marketing Manger

ABOUT EXA

We raised a $250M Series C to build the search engine for AIs. Led by a16z, with existing investors Benchmark, Lightspeed, and YC doubling down, the round brings Exa's valuation to $2.2 billion.

Exa is building a search engine for the AI era. Our Search API currently powers agents, Fortune 500s, and AI labs as we transform an industry that hasn't been disrupted since the 90s. We're a largely SF-based team of ~100 from Harvard, MIT, Meta, Google Research, ex-founders, and dropouts alike.

We are rapidly building the most intelligent search engine in history. We're high agency, low ego, and united by the feeling that this is one of the last problems worth getting right.

We are looking for a Lifecycle Marketing Manager to build the programs that turn new developer signups into activated users and engaged enterprise opportunities.

ABOUT THE ROLE

We have two lifecycle motions moving at completely different speeds. A developer signs up, and within minutes either makes a successful API call or drifts away. An enterprise account can take months to move, involve a dozen people, and require sustained education across technical and business stakeholders. You own both as deliberately separate tracks.

On the self-serve side, the work is activation: getting a new signup to their first successful API call, then building the habits and usage signals that indicate real intent. The best programs will feel more like useful product guidance than marketing. Anything generic will be ignored.

On the enterprise side, you build the journeys that keep Exa credible through a long buying cycle: persona-based education, buying committee engagement, stalled opportunity reactivation, and the content paths that help an account move from interest to evaluation.

You will also own the lifecycle side of our webinar program: audience strategy, promotion, segmentation, and follow-up. PMM, DevRel, founders, and other subject matter experts will shape the topic and host. You will m...