Manager, Brand Marketing
About Us
David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
Our Values
At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.
Job Description
Manager, Brand Marketing
Role Overview
The Brand Marketing & Content function is central to how David Yurman brings product to market—seamlessly connecting paid, owned, and earned channels to deliver cohesive, high-impact campaigns.
The Manager, Brand Marketing – Men’s will lead end-to-end go-to-market strategy for the Men’s category—driving campaigns that elevate brand equity while delivering commercial performance. This role serves as a key cross-functional connector, translating brand strategy into campaign vision, content, and full-funnel execution across all consumer touchpoints.
Key Responsibilities
Brand Strategy
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Develop and execute 360° campaign strategies for Men’s product launches and key business moments
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Define objectives, audience, messaging, and channel approach to maximize reach, engagement, and conversion
Integrated Campaign Leadership
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Lead end-to-end campaign execution across paid, owned, and earned channels (media, social, site, CRM, retail, VIC)
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Drive cross-functional alignment across Marketing, Creative, eCommerce, Retail, Product, and Visual teams
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Manage timelines, deliverables, and in-flight optimization to ensure best-in-class execution with cross functional partners including launch plans & recaps
Content Strategy & Briefing
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Own development of campaign content strategies and creative briefs for all key moments
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Partner closely with Creative teams to guide asset development across formats and channels
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Ensure content is optimized by channel, informed by performance insights, and reflective of David Yurman’s brand codes
Full-Funnel Media Oversight
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Provide strategic oversight of media plans across awareness, consideration,...