Manager, Business Analytics

Position Summary The Manager, Business Analytics — HCP & DTC Client Solutions will support campaign analytics, measurement, reporting, and optimization initiatives across both HCP and DTC / patient media programs for a major healthcare client. This role will focus on delivering actionable analytics, managing day-to-day reporting workflows, and supporting cross-channel measurement and optimization efforts. The Manager will work closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics deliverables are timely, accurate, scalable, and actionable. The role requires strong analytical capabilities, attention to detail, operational rigor, and the ability to translate data into meaningful business insights. This position is ideal for someone who combines strong campaign analytics experience with an interest in healthcare marketing, omnichannel analytics, and measurement innovation. Responsibilities Campaign Analytics & Reporting Support analytics and reporting initiatives across HCP and DTC / patient campaigns Develop and maintain: dashboards campaign reporting KPI tracking analytical summaries optimization reports Monitor campaign performance and identify trends, risks, and optimization opportunities Ensure accuracy and consistency of analytics deliverables across channels and campaigns   Measurement & Accountability Support Support implementation of client-specific measurement plans and KPI frameworks Assist with cross-channel measurement initiatives spanning: HCP media DTC media audience activation programs omnichannel campaigns Help operationalize analytics workflows supporting campaign accountability and optimization Support reporting automation and standardization efforts   Insight Generation & Optimization Analyze campaign and audience performance data to generate actionable insights Identify opportunities to improve: audience engagement media efficiency channel performance optimization effectiveness Partner with Audience Intelligence, Investment, and Comms Design teams to support optimization recommendations Help translate analytics into business-focused narratives and recommendations   Workflow & Operational Management Manage day-to-day analytics workflows and reporting timelines Coordinate deliverables across analytics, audience, data management, and activation teams Ensure timely delivery of recurring and ad hoc analytics requests Support process improvement initiatives that improve efficiency and scalability   Cross-Functional Collaboration Partner closely with: Business Analytics leadership Audience Strategy Data Science Data Management Comms Design Investment teams Support integration of analytics into broader campaign planning and optimization processes Help maintain alignment between reporting, measurement, and business objectives   Advanced Analytics Support Support implementation of emerging measurement m...