Manager, Communications-Consumer Products

Reporting to the Director of Communications, this role manages communications for the league’s Consumer Products business while also contributing to the International communications team and supporting the league’s ambition and strategy to become a global sports property. Additionally, this role oversees communications for the NFL’s digital media partnerships as well as its IT/Tech work.  The ideal candidate will be experienced in a rapid consumer and brand environment, ready to jump in and serve a number of internal and external clients simultaneously.   Working in close partnership with the NFL’s Consumer Products, International, Digital Media and Business Development, and IT teams, this is a unique and exciting role that will help shape the league’s world-class business relationships and how they are viewed around the world. Responsibilities:  Manage Consumer Products Communication Strategy & Promotion: Drive all communications and promotions for the NFL’s Consumer Products business, building strategies that elevate NFL products, campaigns and messaging while working with key partners to boost awareness and sales across NFLShop.com and key retailers.   Agency Management: Manage communications agency hired to support the Consumer Products business.  As part of the International Communications team, build and deliver strategic communications plans to amplify the NFL’s presence in Canada and more broadly, the league’s global growth ambitions.  Work closely with the league’s office in Toronto to support business objectives and deliver global growth themes and narratives across Canadian media.  Promote the NFL’s Digital Media Partnerships: Provide communications support for Media Strategy and Business Development by promoting digital media deals, renewals and content partnerships. Create fresh announcement strategies that drive consumer, fan and trade press awareness, reinforcing the NFL’s leadership in fan engagement and sports content.  Support IT/Tech Communications: Work closely with senior members of the IT team on press moments, including the NFL’s work with AI.  General:  Working in partnership with communications colleagues in the league’s offices, and the 32 teams, to amplify broader NFL stories and moments, building functional excellence.  Work with league executives and others external stakeholders on a regular basis.  Serve as a trusted contact with media to help drive impactful, meaningful placements in high-profile national and international outlets.  Cultivate and strengthen ...