Manager, CRM Insights and Analytics
OVERVIEW OF THE COMPANYFox News MediaFOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.JOB DESCRIPTIONFOX News Media is seeking a Manager, CRM Analytics to support the data, measurement, and insights work behind CRM and lifecycle marketing across FOX News Digital, FOX Business Digital, FOX Nation, and FOX Weather. This role is hands-on with reporting, segmentation, testing, and data quality, helping power subscriber growth, engagement, and retention across the portfolio.This role will collaborate and supply analytics to stakeholders such as the VP, CRM, Editorial leadership and operational CRM teams, ensuring day-to-day analytics work directly informs lifecycle strategy and campaign execution across brands.** This is not a Data Engineering role **A SNAPSHOT OF YOUR RESPONSIBILITIES:Daily & Recurring ReportingOwn the daily push alert and executive CRM reporting cadence across FOX News Digital, FOX Business Digital, FOX Nation, and FOX Weather, delivered consistently to editorial, marketing, and executive stakeholders.Write clear, insight-driven executive summaries that go beyond raw metrics — connecting push/email/in-app performance to specific content, subject line, and framing decisions editorial and marketing teams can act on.Maintain and evolve month-over-month and other recurring performance comparisons (e.g., list size, send volume, engagement benchmarks), proactively flagging anomalies (app issues, tracking gaps, data quality problems) before they distort reporting.Hands-On Data & Query WorkWrite and maintain SQL queries (Snowflake or comparable) against Braze campaign and canvas data to support attribution analysis, campaign performance measurement, and ad hoc stakeholder requests.Build and refine attribution models (e.g., first-touch) to measure the impact of CRM campaigns on subscription conversion and migration efforts.Troubleshoot data discrepancies between Braze and internal tracking documents (naming mismatches, missing campaigns, deduplication logic) and resolve them at the query level.Support the transition from manual, on-demand reporting to self-service dashboards in partnership with Data/BI teams.Campaign & Platform AnalyticsAct as a hands-on analyst within Braze, auditing segments, validating campaign data, and supporting campaign list generation for cross-functional partners.Conduct segmentation and cohort analysis to surface engagement trends, at-risk segments, and personalization opportunities across email, push, in-app, an...