Manager, Digital Content Producer - Streaming
The Manager, Multimedia Content, Live Video Streaming & Programming will lead TelevisaUnivision Local Media's live video strategy and programming across YouTube, Facebook, TikTok, and emerging platforms. This role will lead a team responsible for live production, digital video, and social content, while overseeing programming strategy, content execution, audience growth, and monetization. The Manager will combine strong editorial judgment, digital expertise, and operational leadership to develop engaging, culturally relevant content that connects with Latino audiences across the U.S.
ABOUT YOU
You are a dynamic digital media leader with a passion for live content, audience growth, and innovative storytelling. You thrive in fast-paced environments, know how to turn breaking moments into compelling digital programming, and bring strong editorial judgment and platform expertise. You are a hands-on people leader who can inspire a team, collaborate across functions, and use data and audience insights to continuously improve content and drive results. Experience engaging U.S. Latino audiences and a strong understanding of digital video platforms are highly valued.
YOUR DAY-DAY
Strategy, Programming & Team Leadership
- Lead the Local Media live video and multimedia content strategy, aligning programming with audience growth, engagement, and monetization goals.
- Lead, mentor, and develop a team of social media editors, video producers, and livestreaming specialists, establishing clear priorities, workflows, and performance expectations.
- Develop and manage a dynamic programming calendar for digital-first live content and related Video on Demand (VOD) assets, adapting programming to breaking news, cultural moments, and audience interests.
- Monitor digital video trends, platform developments, audience insights, and competitive activity to continuously evolve programming and content strategy.
- Partner with editorial, marketing, PR, sales, and other stakeholders to ensure coordinated content execution and cross-platform promotion.
Live Content Production & Execution
- Oversee the production of compelling live programming, including breaking news, interviews, special events, community programming, and other original content.
- Establish rapid-response workflows and production capabilities to quickly activate live coverage around breaking news and high-priority stories.
- Ensure content is editorially sound, culturally relevant, visually engaging, and tailored to Latino audiences across the U.S.
- Build relationships with journalists, newsmakers, creators, and other talent to develop compelling programming and expand audience reach.
Audience Growth & Platform Optimization
- Develop strategies to increase discoverability, viewer retention, engagement, and audience growth across platforms.
- Optimize titles, descriptions, thumbnails, SEO, metadata, calls-to-action, and other platform-specific elements to maximize performance.
- Incorporate...