Manager, Frontline Business & Media PR

Sony Music Korea’s International Repertoire department is looking for a strategic and highly connected leader to help drive the success of our global artists in Korea.  As Frontline Business & Media PR Manager, you will lead the frontline repertoire business while serving as the primary media and PR lead across Frontline, J-Pop, and Catalog. Working closely with global labels, artist management, media partners, and cultural stakeholders, you will help shape how Sony Music’s international repertoire is positioned, amplified, and experienced in one of the world’s most influential music markets.  Success in this role means delivering high-impact campaigns, building strong industry influence, creating meaningful media opportunities, and increasing the visibility and cultural relevance of Sony Music artists in Korea.   What you will do: Lead Korea-market planning and execution for priority international frontline releases  Serve as the primary media and PR lead for International Repertoire, supporting Frontline, J-Pop, and Catalog teams  Build and maintain strong relationships with media, editors, producers, broadcasters, cultural partners, and industry stakeholders  Develop and activate media opportunities, artist moments, collaborations, interviews, and market-facing initiatives across repertoire  Align closely with global labels, artist management, and regional Sony Music teams to localize priorities and maximize market impact  Manage and develop Frontline Associate Managers and contribute to the growth of future repertoire owners  Partner with DSP, Business Development, agencies, and cross-functional teams to integrate earned media into broader commercial and marketing plans  Monitor performance and identify new opportunities to strengthen visibility, awareness, and market engagement   Who you are: Technical Capabilities:   7+ years of experience in music marketing, artist marketing, media relations, PR, entertainment, label operations, or related fields  Strong understanding of Korea’s music, media, entertainment, and digital culture landscape  Proven ability to develop relationships across media outlets, broadcasters, publishers, labels, agencies, and industry stakeholders  Experience managing large-scale artist campaigns and working with global and regional stakeholders  Strong commercial awareness and understanding of how media influence translates into audience growth and business outcomes  Experience balancing multiple stakeholders, priorities, and campaigns simultaneously  Excellent written and spoken Korean and English  Behavioral Capabilities:   Relationship Building: Creates and sustains trusted relationships that generate long-term value for artists and the business  Strategic Communication: Communicates effectively across media, management, labels, and internal stakeholders&nb...