Manager, Global CRM Marketing Automation

WHAT WE DO MATTERS: At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success. About the Role and Team  The Knot Worldwide is seeking a passionate Marketing CRM Automation Manager to join our International CRM team. This role is ideal for a technically-minded marketer who enjoys bringing customer journeys to life through automation, personalization, and data-driven communication strategies. As a key member of the CRM team, you will help build and execute customer journeys, campaigns, and automated programs across email, push notifications, SMS, and in-app messaging for our international brands and markets. You will work closely with CRM Strategy, Product, Analytics, and Marketing teams to deliver highly personalized experiences that engage and guide couples throughout their wedding planning journey. The ideal candidate combines strong marketing instincts with hands-on technical expertise in Salesforce Marketing Cloud and/or Braze and is excited to grow their CRM automation and lifecycle marketing skills in a fast-paced, global environment. This is an opportunity to transform customer and business data into meaningful customer experiences while helping scale best-in-class CRM programs across The Knot Worldwide's international portfolio. Responsibilities Build, launch, and optimize customer journeys, campaigns, and automations across email, push, SMS, and in-app messaging using Salesforce Marketing Cloud and/or Braze. Develop and execute personalized, data-driven CRM programs, including behavioral triggers, lifecycle journeys, and automated engagement campaigns. Leverage customer data, Data Extensions, SQL, and audience segmentation to enable sophisticated targeting, personalization, and campaign execution. Utilize HTML, AMPScript, and/or Liquid to build, modify, and personalize CRM communications and templates. Partner closely with CRM Strategy Managers to brainstorm, build, and bring customer lifecycle campaigns and trigger-based programs to life. Design, execute, and analyze A/B tests across campaigns, journeys, and customer experiences to drive continuous optimization and performance improvements. Monitor campaign, channel, audience, and segment performance, providing insights and recommendations to improve engagement, conversion, and customer experience. Build and maintain reporting to measure campaign effectiveness and support data-driven decision making. Collabora...