Manager, Growth Marketing

Job DescriptionAs a Manager, Growth Marketing, you will be responsible for driving subscriber acquisition for the STARZ OTT streaming service through performance-driven channels and strategic partnerships. This role is highly analytical and execution-focused, requiring hands-on management of Google Adds, affiliate and partner channels, as well as ownership over forecasting and performance reporting.You will help support the ownership of gross adds delivery and efficiency targets, including SAC, and will be responsible for pacing the business to monthly goals. This includes proactively identifying risks and adjusting strategy in real time.The ideal candidate is both a strong operator and a strategic thinker - someone who can manage campaigns end-to-end, interpret performance trends in real time, and translate data into actionable insights that improve efficiency and scale.ResponsibilitiesOwn day-to-day management of affiliate and partner channels, including CJ, Impact Radius, banking partners, and post-transactional partnersExecute and optimize performance marketing campaigns across Google Ads (Search, PMax, YouTube, Demand Gen)Own delivery against gross adds targets and manage performance against SAC/CAC efficiency goalsLead weekly and weekend performance communications, including reporting on pacing, risks, and key driversAnalyze large datasets to identify trends, risks, and opportunities to improve performance and efficiencyLaunch and manage A/B tests across creatives, landing pages, and campaign structuresAct as a strategic thinker and optimize large-scale digital marketing campaigns across performance-oriented channels such as Google and affiliate networksPartner with senior leaders to develop and work toward ROI goals, with a focus on maximizing LTV and reducing CACMaintain a strong command of channel performance and act as the first line of defense in identifying shifts in performance trendsGet hands on with large data sets: build models to analyze trends and develop strategic recommendations with the goal of improving performanceWork cross-functionally with Creative, Product & Engineering, Finance, and Brand teamsWhat Success Looks Like (First 90 Days)Independently managing affiliate and partner channels with clear understanding of performance levers and optimization opportunitiesFully ramped on STARZ growth model, including key drivers of gross adds, SAC, and paid vs organic mixOwning weekly and weekend performance reporting with clear, concise communication of pacing, risks, and opportunitiesIdentified and acted on at least 2–3 meaningful optimization opportunities that improve efficiency or scaleDemonstrated ability to proactively flag risks to target and recommend actionable solutionsEstablished strong cross-functional relationships with Creative, Product & Engineering, and FinanceQualifications & Skills3–5 years of experience in performance or growth marketingHands-on experience managing affiliate platforms such as CJ a...