Manager, Growth & Marketing Subscriptions
About The Weather Company: The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Job brief: We are seeking an experienced and motivated Manager, Growth & Marketing Subscriptions to support the strategic development, expansion, and execution of our subscription offerings. This role will partner closely with the Director of Growth & Marketing Subscriptions to help define the go-to-market strategy for new subscription products, optimize existing offerings, and drive sustainable subscriber growth and retention. This role will act as a key connector between Creative, Product, and Engineering, helping ensure our subscription value proposition resonates powerfully with our target audiences and delivers exceptional business results. This role will cover Web, Mobile Web, and Apps. Join us as we navigate a large-scale organizational transformation. We move fast, and we need someone who can bring clarity to ambiguity while driving success in an ever-changing environment. The impact you'll make: Support the growth and subscription marketing strategy, focusing on customer acquisition, conversion, activation, retention, and monetization. Develop compelling and differentiated subscription value propositions, messaging, and positioning that clearly articulate the benefits of our offerings. Manage subscription growth channels and execute rigorous A/B testing and optimization programs across the funnel. Act as a key marketing partner in the product development process, providing input to the roadmap based on market opportunity, competitive analysis, and consumer insights. Work closely with Product and Engineering to bring new subscription offers and value propositions to our audiences. Drive initiatives to improve the user journey from prospect to subscriber, focusing on seamless onboarding and friction reduction. This role isn't just about Growth Hacking and Creative & Copy testing, it's about identifying new entry points and new ways to interact with users to support that value proposition and acquire subscribers. What you've accomplished: Subscription Marketing Experience, including exposure to bundled subscriptions, upsells, cross sells, etc. and complex pricing tiers. App Ecosystem Knowledge: Solid understanding of subscription-based business models and the technical/commercial nuances of the iOS and Google P...