Manager, Programmatic Strategy
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. The Manager, Programmatic Strategy will help future-proof NBCU’s programmatic advertising business in this highly collaborative role. Working regularly with sales, ad operations, product, and planning teams, the Manager will be focused on programmatic supply enablement and emerging products, including live events, OEM supply, ad innovation, performance partners, and business analysis. This position reports to the Senior Director, Programmatic Strategy. Responsibilities:Own strategy and business plan for programmatic supply enablement and emerging products, including live events (World Cup, Olympics, NFL), OEM supply, ad innovation solutions, and performance partners (LinkedIn, Walmart). Leverage business and performance insights to evaluate new initiatives, optimize partner performance, and drive revenue growth, adoption, and operational efficiencies. Drive programmatic supply enablement for live events and emerging ad innovation products by partnering with internal and external stakeholders to bring new inventory and ad formats to market, support integrations and activation readiness, and expand programmatic demand access. Lead end-to-end product commercialization and programmatic supply enablement efforts, from testing and pilot execution through beta testing, go-to-market strategy, stakeholder enablement, launch, and post-launc...