Marketing Advisor I (13 Month Contract)

Job DescriptionBuild the future with usAre you driven by creating meaningful marketing experiences and eager to contribute to the purpose of a company that helps its clients feel confident and secure about their future? As a Bilingual Marketing Advisor, you will play a key role in developing and executing integrated marketing initiatives that support the growth and success of iA Special Markets' voluntary group insurance products. From strategy and planning to execution, performance measurement, and continuous optimization, you will help deliver impactful campaigns that engage clients and drive business results.This position is a great opportunity to showcase your skills and fully realize your potential within a caring and trustworthy company. Here, people and their development are at the heart of our priorities, fostering an environment that encourages collaboration and innovation.As a key member of the iA Special Markets Marketing team, you will operate with a significant level of autonomy and take ownership of marketing campaigns across digital and print channels. Leveraging your expertise in direct response marketing, you will collaborate with cross-functional partners to develop targeted initiatives, analyze campaign performance, identify opportunities for improvement, and implement recommendations that enhance marketing effectiveness and support business objectives.This would be for a 13 month temporary contract and due to the needs of the team the person would need to be based in VancouverWhat you’ll accomplish with usAs a a Bilingual Marketing Advisor, you’ll be at the core of our mission. Here are the main responsibilities:Lead standard and complex bilingual marketing campaigns from planning through execution, ensuring timely delivery, accuracy, alignment with business objectives, and continuous optimization based on performance results.Analyze campaign performance, identify trends and actionable insights, recommend and implement improvements, and leverage direct response marketing strategies across digital and print channels to enhance campaign effectiveness.Develop, adapt, and deliver bilingual marketing materials, communications, presentations, and documentation that are accurate, client-focused, aligned with brand standards, and tailored to different audiences, channels, and business objectives.Provide French-language expertise by reviewing, adapting, and recommending improvements to marketing content, ensuring appropriate tone, terminology, messaging, and linguistic quality.Collaborate closely with Sales teams, designers, and cross-functional partners to develop marketing initiatives, provide direction on creative materials, and ensure campaigns and support materials are delivered accurately and on schedule.Lead selected marketing projects and strategic initiatives, establishing clear timelines, coordinating stakeholders, monitoring progress, resolving roadblocks, and ensuring successful execution and completion.Communicate profe...