Marketing Automation Specialist
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.Pay Range:$55,600.00 - $91,450.00The Marketing Automation Specialist will work with our marketing and digital marketing teams, facilitating the development of emails and landing pages using Marketo and providing strategic recommendations to improve performance based on the ROI/effectiveness of these programs. A successful Marketing Automation Specialist will stay abreast of new technologies and changes in the digital marketing environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes. Key Responsibilities: Build and execute marketing campaigns across marketing automation and 3rd party platforms. Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed and within assigned timelines. Understand capabilities and functionality of Marketo Nurture Programs and build upon requests. Support QA and testing of all Marketo programs and individual assets.. Support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals. Able to segment prospect database to target campaigns and improve message relevancy. Apply tracking and reporting to all Marketing Automation tactics Assist with troubleshooting issues across all assigned business units. Assist with Marketo data hygiene, system maintenance and lead management. Education and Experience: Bachelor’s Degree required 1-3 years of experience in marketing automation/email marketing such as Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot. Marketo strongly preferred. Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player. Knowledge of Adobe Creative Suite Familiar with email marketing, CRM, database concepts, and related concepts Knowledge of HTML and CSS; JavaScript a plus Strong ability to learn quickly Attention to details and perform at a high level of accuracy Strong problem-solving skills Act independently on routine assignments or projects Able to communicate professionally, both oral and written Plan, organize and multi-task to complete assignments in an efficient manner. Proficiency in a project management tool like Workfront, Monday.com, Trello, etc. Capable of taking initiative and finding ways to grow own skillset Why Join Bio-Techne:We offer competitive insurance benefits starting on da...