Marketing Automation Specialist

We are seeking a highly motivated and detail-oriented Marketing Automation Specialist to power and scale global marketing efforts through sophisticated automation, data-driven campaign execution, and AI-enabled marketing practices. This role will design, build, optimize, and manage multi-channel marketing automation programs that improve customer engagement, accelerate lead conversion, increase pipeline contribution, and drive revenue impact.The ideal candidate combines hands-on expertise in marketing automation platforms such as Eloqua, strong collaboration and project management skills, and growing fluency in AI-powered marketing tools and workflows to improve personalization, segmentation, content performance, and campaign efficiency.About the Role:​You are a fit for the position of Marketing Automation Specialist if your background includes:​Power the Global Marketing team’s marketing practice by designing and developing multiple types of marketing automation workflows/campaignsthat deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunitiesDrive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/Btesting of email campaigns and demonstrate steady growth in email engagement ratesWork closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teamsCollaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people atthe right timePartner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plansUtilize strong project management skills to track and deliver critical marketing execution projects on timeEmbrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasksWork in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals“Manage-up” with senior staffLeverage AI-powered marketing tools to improve campaign efficiency, speed, and performance across email, nurture, segmentation, and personalization initiatives.Use AI to assist with audience segmentation, lead scoring optimization, send-time optimization, content recommendations, and behavioral targeting.Evaluate and recommend new AI marketing technologies and automation enhancements that improve workflow efficiency, campaign orchestration, reporting, and personalization.Ensure responsible use of AI by following company policies for data privacy, governance, brand accuracy, compliance, and human review of AI-generated outputs.Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact andgrowthDisciplined execution and delivery of multiple marketing automatio...