Marketing Consultant

Join the People Helping PeopleVelera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service.The Opportunity:We are seeking a talented Marketing Consultant who will provide expert marketing consulting that drives success for our credit union clients. This role focuses on understanding client needs and delivering strategic marketing plans that maximize the success of their card portfolios. By leveraging data-driven insights, the Marketing Consultant transforms analytics into actionable recommendations, ensuring client growth and success through tailored marketing strategies.The Marketing Consultant will be the primary point of contact for Velera clients, coordinating closely with internal teams, including Client Growth Executives, Marketing Specialists, Data Analysts, and Creative resources, to ensure the successful planning and execution of marketing campaigns.This position requires a deep understanding of credit union member data, market conditions, and the competitive environment to deliver high-impact marketing solutions.Day in the Life:Client Consultation & Relationship Management:Serve as the primary contact for assigned credit union clients, maintaining strong relationships at various levels of management.Consult regularly with key personnel to identify, develop, and implement marketing strategies that leverage data insights to enhance client portfolio performance.Strategic Marketing Planning:Identify, develop, and implement strategic marketing campaigns that leverage client data to drive card portfolio growth and overall business success.Create and manage detailed marketing plans, including overall project management and pro forma analysis, tailored to each client's needs.Conduct post-mortem analyses to measure campaign effectiveness against performance targets.Data Analysis & Insight Generation:Utilize data analytics tools to conduct deep-dive investigations, identifying meaningful patterns, trends, and relationships in large datasets.Transform raw data into actionable business information that informs strategic decisions and marketing recommendations.Communication & Reporting:Prepare and deliver clear, concise communication materials that summarize findings and support fact-based recommendations.Provide regular performance measurements and insights to both clients and senior management, ensuring alignment with strategic objectives.Collaboration & Subject Matter Expertise:Collaborate with internal teams, including Client Growth Executives, Marketing Specialists, Data Analysts, and Creative resources, to ensure cohesive ca...