Marketing Director

About PhaseV PhaseV is a Boston-based technology company that redefines clinical development at scale with its enterprise-ready, multi-modal AI/ML platform — accelerating decisions, de-risking trials, and driving more efficient portfolio strategies. With over $65M raised from Accel, Insight, and others, we are poised to make a significant impact on how drugs are developed and brought to market. Trusted by 45+ pharmaceutical sponsors and CROs, our causal AI technology identifies responder subgroups with greater precision, optimizes trial designs, life cycle management, site selection, and monitors trial performance in real-time to help bring treatments to patients faster.  The Role We're hiring our first dedicated marketer to lead our marketing strategy in support of our continued growth.  This is a rare opportunity to continue to architect our brand presence and dramatically expand PhaseV’s share of voice  You will report to the Head of Strategy and Transformation, and work directly with the PhaseV leadership team to implement marketing strategies that build our sales pipeline, enable our sales team, and generate the target ROI. This includes refining the PhaseV story and pitch, and establishing PhaseV as the category leader in AI-powered clinical development. This role combines strategic thinking with hands-on execution—you'll set the vision and roll up your sleeves to make it happen in partnership with Business Development, Strategy, and Product. What You'll Own Pipeline & Lead Generation Own marketing’s contribution to pipeline generation in partnership with Business Development and Alliance Management Build and continuously improve PhaseV’s lead engine across channels (events, digital campaigns, outbound support, partnerships) Develop targeted marketing initiatives to support strategic opportunities Define, track, and report key funnel metrics (Marketing QL → Sales QL →Pipeline → Signed) Partner with BD to operationalize lead capture and follow-up workflows, ensuring conferences and campaigns convert into active opportunities Test and scale new growth experiments (paid LinkedIn, SEO, search/social, email, webinars, newsletter, blog, sponsored content, nurture sequences) to expand top-of-funnel awareness and engagement Own marketing attribution and performance analytics to ensure spend translates into measurable commercial outcomes Create and manage social media presence, particularly LinkedIn thought leadership Brand & Narrative Develop and execute PhaseV's overall brand, marketing, and PR strategy across all channels Craft storytelling that cuts through the complexity of causal ML and clinical trials—moving audiences emotionally, intellectually, and commercially Manage external PR agency to secure coverage, speaker opportunities, and category-defining moments Own and refine PhaseV's visual brand and identity, managing external designers, as needed Ensure our website is built and optimized to serve as the central hub...