Marketing & E-commerce Virtual Assistant
About the Company
Our client runs a specialty meat shop known for custom processing and high-end specialty products. They've built a loyal following on TikTok, Instagram, and Facebook, and are now expanding into e-commerce and niche shipping (not bulk) through a new Shopify store. Alongside product sales, they're growing an educational arm — teaching their audience how to make their own specialty products at home with plans to explore paid educational content down the line.
About the Role
This is a strategic marketing and e-commerce role, not a traditional admin-focused VA position. The client's in-house team handles content creation (filming and basic editing), so this role is about turning that content and audience into results: running ads, building out funnels, and growing the customer base. There's strong potential to grow into a full-time role as the relationship develops.
Key Responsibilities
- Plan, launch, and manage paid ad campaigns on Meta and TikTok to drive lead generation and audience growth
- Streamline the customer journey from social media → Linktree → Shopify store, removing friction at every step
- Support the build-out of email/SMS marketing — including setting up systems to capture and organize customer data for future campaigns
- Help grow the brand's audience across TikTok (primary focus), Instagram, and Facebook
- Provide light support on content calendar, scheduling, and posting as needed (creative execution stays in-house)
- Support funnel-building for both product sales and the brand's educational/how-to content
- Flag and help explore growth opportunities on emerging channels (e.g. YouTube)
- As the role grows toward full-time, take on some traditional VA support such as inbox and calendar management
- Monitor website and e-commerce performance, flagging and helping resolve issues as they come up
- Help create and maintain SOPs and internal processes to keep workflows smooth as the shipping and e-...