Marketing Effectiveness Manager
Job Description
Job Title: Marketing Effectiveness Manager
Location: Budapest
Contract Term: Permanent
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
About the Function
This newly forming Budapest-based Marketing Operations & MarTech Hub serves as a strategic execution engine for EMEA markets. Working across media, digital, data, content, websites, digital shelf and marketing effectiveness, the team enables consistent, high-quality marketing delivery across the region.
The Hub helps markets scale capabilities, simplify ways of working and continuously improve performance through shared expertise, standardised processes and regional collaboration.
About the Role
Purpose of the Role
The Marketing Effectiveness Manager partners with markets and brand teams to unlock growth through data, analytics and measurement. By leveraging global effectiveness tools and methodologies, the role helps optimize marketing investments, answer critical business questions and turn insights into actions that drive stronger business outcomes.
Top Accountabilities
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Partner with regional, category and market teams to address key business questions through marketing effectiveness and analytics.
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Support the implementation and adoption of global measurement and optimization tools across markets.
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Deliver data-driven insights and recommendations that improve marketing investment decisions and business performance.
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Execute measurement, modelling and scenario-planning initiatives to identify growth opportunities and optimize budget allocation.
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Translate complex analytics into clear, actionable recommendations for marketing, media and brand teams.
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Coordinate with stakeholders, agencies and data providers to ensure high-quality data and effective measurement practices.
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Drive capability building by sharing best practices and promoting data-informed decision-making across the organization.
About You
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4-7 years of experience in marketing analytics, marketing effectiveness, media analytics, consumer insights or other analytical roles.
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Strong understanding of marketing measurement methodologies, including MMM, incrementality testing, ROI measurement and media effectiveness.
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Proven ability to translate complex data and analysis into clear business recommendations.
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Experience working with large datasets, multiple data sources and performance metrics.
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Strong stakeholder management and communication skills, with the ability to influence non-technical audiences.
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Experience managing multiple projects and priorities in a fast-paced environment.
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Strong analytical, problem-solving and data storytelling capabilities.
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Advanced Excel and PowerPoint skills, with familiarity with marketing effectiveness and analytics tools.
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Curious, proactive and eager to learn new methodologies, technologies and ways of working.
Benefits
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Unique Family Leave opportunity
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We work without border - you will work with people from all over the world
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You will deal with world class brand portfolio
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Wide variety of thematic events, afterwork activities organized by employee communities
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Product Allowance to purchase company products from the staff shop
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We won the Fittest Workplace Award, of course we have a Gym
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Urban legend is true, we do have a Rooftop Bar
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.