Marketing Executive
Job Description:We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.About the Role:Wiley is looking for a dynamic and results-oriented Marketing Executive to join our China Marketing team. In this role, you will support the growth of our Artificial Intelligence & Data Analytics (AI&DA) solutions portfolio, including products such as COAs, Audience Solutions, and Spectra Database.Working closely with sales teams in China and global marketing colleagues, you will develop and execute go-to-market strategies, demand generation campaigns, and customer engagement initiatives that drive brand awareness, lead generation, and revenue growth across the corporate market. This is an exciting opportunity for a marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced B2B environment.How You Will Make an ImpactAs Marketing Executive, you will play a key role in expanding Wiley's presence and commercial success in the corporate market by:Developing and executing go-to-market (GTM) strategies for assigned products and solutions.Driving demand generation and audience acquisition campaigns to generate qualified leads and support revenue growth.Creating and localizing marketing content and promotional materials that resonate with target audiences.Partnering closely with sales teams to align marketing activities with customer needs and business goals.Supporting customer engagement initiatives, events, webinars, and marketing programs to strengthen Wiley's brand awareness.Collaborating with global marketing teams to adapt and implement global campaigns for the China market.Monitoring campaign performance and market trends to continuously optimize marketing effectiveness and business impact.What We Look ForMaster's degree in Marketing, Business, Health Sciences, or a related field.2–5 years of experience in B2B marketing, with a focus on go-to-market planning, demand generation, and campaign execution.Experience supporting commercial or solution-based products and working closely with sales teams.Strong project management skills with the ability to prioritize multiple initiatives and meet deadlines.Excellent communication and stakeholder management skills, with the ability to collaborate across functions and regions.Demonstrated ability to work independently while contributing effectively within a team environment.Strong business acumen and willingness to challenge the status quo to drive continuous improvement.Fluent written and verbal communication skills in both English and Chinese.Preferred QualificationsExperience in the pharmaceutical, healthcare, life...