Marketing Lead

Daos Hub is a pioneering phygital space where Web3 innovators converge to build, collaborate, and thrive. Located in Dubai, our 19,375-square-foot hub seamlessly blends physical and digital environments—offering state-of-the-art workspaces, immersive events, and a vibrant community dedicated to shaping the future of Web3.

Your mission

Your mission will be to build a systematic marketing function that consistently generates inbound demand, turning marketing into a scalable growth engine rather than a set of one-off activities. You will be responsible for forming and scaling a high-performing team, growing it to 10+ people within a year.
As part of this role, you will expand marketing efforts into new geographies, launching and adapting strategies across 3–4 markets. Ultimately, your goal will be to transform marketing into a key driver of pipeline and revenue, making it a central force behind the company’s growth.
Your First 90 Days
Days 1–30: Understand & Shape Marketing Foundations
- Deep dive into current marketing efforts: channels, funnel, content, and inbound sources
- Audit positioning, messaging, and ICP hypotheses across key segments
- Identify gaps in tracking, attribution, and overall marketing visibility
- Define initial 90-day priorities aligned with business goals
- Outline team structure, ownership, and key capability gaps
 
Days 31–60: Build & Launch Core Marketing Engine
-Turn initial insights into a structured marketing plan with clear priorities and focus areas
- Refine positioning and develop segment-specific messaging across key audiences
- Implement baseline tracking, reporting, and visibility into funnel and performance
- Establish team structure, ownership, and start hiring for critical gaps if needed
- Launch content engine and first high-priority content initiatives
- Run initial inbound experiments and improve conversion and lead quality logic
- Start adapting messaging and testing approaches across priority markets 
 
Days 61–90: Val...