Marketing Manager, Dental

About Formlabs: Do you want to change how the world creates? At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before. We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us. Your Impact:  We’re looking for a Dental Marketing Manager to drive market adoption of our 3D printers, as well as related accessories and materials in the dental industry. You will manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. You will be responsible for executing dental marketing campaigns, managing digital content and channels, and enabling both our channel partners and direct sales team. You'll have the opportunity to elevate our dental business by bringing your marketing and project management expertise and working cross-functionally with an established team to make a visible impact. What You’ll Do: Bring new dental hardware, software, and materials products to the market Nurture existing products by executing changes in marketing and positioning Connect market and technology trends with Formlabs’ products to build product positioning and messaging for dental industry personas and use cases Partner with leadership to shape and execute the dental marketing strategy Regularly track and assess competitors, and adjust Formlabs’ product marketing accordingly as the industry situation changes Own the content and strategy of the Formlabs Dental website Develop high-impact content including case studies, workflow videos, website copy, sales enablement materials, and customer stories Execute and optimize email, social media, and broader digital and traditional marketing campaigns Promote and demo Formlabs products at conferences, trade shows, events, and to analysts and potential customers Collaborate with dental professionals, key opinion leaders (KOLs), and industry experts Work cross-functionally with content, creative, events, sales, product teams, as well as dental professionals and industry experts to align marketing efforts Enable direct sales teams and channel partners with marketing assets and co-branded campaigns Track, analyze, and report on the performance of dental marketing initiatives to inform future investment About You: 3+ years of experience in a product marketing, marketing manager, or product management role at a B2B hardware or software company Detail-oriented with a track record of excellence in project management&n...