Marketing Manager, Direct Mail
ABOUT BASE
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
ABOUT THE ROLE
Our marketing team combines creative, customer-focused strategy with data-driven precision to reach the right customers at the right time. We’re hiring a Growth Marketer to drive Base’s customer acquisition engine as we expand into new markets across the country.
You’ll own acquisition targets and the channel mix that hits them: planning, executing, and optimizing campaigns across offline and digital channels. You’ll bring strong creative instincts and analytical rigor to everything from audience segmentation to vendor management to testing frameworks, and help build the systems and playbooks that make Base the first truly beloved energy company.
WHAT YOU'LL DO
- Own customer acquisition targets across growth channels, with clear accountability for cost-per-acquisition, response rates, and downstream conversion.
- Build and manage acquisition campaigns across offline and digital channels, from creative development and audience targeting to vendor management and production.
- Design and run rigorous tests (formats, messaging, offers, targeting) and use results to continuously improve performance across channels.
- Collaborate closely with design to develop compelling campaign creative that stands out in every medium.
- Translate performance data into decisions: prioritizing what to double down on, what to fix, and what to shut down.
- Work cross-functionally with design, sales, and product to ensure direct mail and broader growth efforts align with market expansion plans.
WHAT YOU'LL BRING
- Growth marketing experience, with hands-on ...