Marketing Manager (gn) – ESN France

Start: Immediately | Level: Intermediate | Location: France, remote | Working hours: Fulltime (35h/week) We’re looking for an experienced and passionate Marketing Manager (gn) to lead the development and execution of our brand strategy in France. You should bring a genuine passion for fitness, sports nutrition, and active lifestyles, ideally combined with professional experience in the sports nutrition, health & wellness, or fitness industry. In this role, you’ll shape impactful campaigns, drive local marketing initiatives, and ensure a consistent brand experience across all touchpoints. You’ll work closely with crossfunctional teams, agencies, and French retailers to grow our presence in the market. This role is a remote position with no local office available. You must bring the flexibility to travel to the Headquarter in Hamburg, Germany around 1x/quarter. Your mission You develop and execute the French brand and marketing strategy by aligning global direction with local consumer insights. You define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions. You help define the local product portfolio focus based on market needs and opportunities. You lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the French audience. You manage agencies appointed by TQG to ensure timely, high-quality campaign execution. You track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement. You collaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channels. You lead retail media and shopper marketing initiatives with key French retailers to ensure strong brand presence both online and in-store. You act as the voice of the French fitness and sports nutrition consumer, ensuring that campaigns, activations, and product priorities resonate authentically with the target audience. You act as the French brand guardian, ensuring consistency in tone, messaging, and visual identity. You partner with Commercial Managers and other teams to align marketing with market goals. You stay alert to competitors, trends, and new opportunities. Your experience & skills You have 7+ years of experience in Brand or Marketing Management, ideally within the sports nutrition, fitness, health & wellness, FMCG, or adjacent consumer goods industry. You bring deep expertise in brand building, integrated campaigns, and consumer marketing focused on the French market. You possess hands-on experience in D2C environments, French retail media networks, and shopper activation. You have the ability to build impactful, consistent digital consumer journeys. You are a strategic and creative thinker who thrives in fast-paced, matrixed environments. You demonstrate strong cross-functional collaboration and project management skills with attention to detail. You are confident using MS O...