Marketing Operations Analyst

About the Role  The Marketing Operations Analyst will play a critical role in supporting A-LIGN’s marketing strategy through the execution, optimization, and analysis of marketing operations processes. This role is ideal for a detail-oriented and data-driven professional who thrives in a fast-paced environment and is passionate about leveraging technology, analytics, and operational excellence to improve marketing performance and drive measurable business results. Reports to Marketing Operations Manager Pay Classification Full-Time, Exempt Responsibilities  Generate and maintain weekly, monthly, and quarterly marketing reports to measure performance across marketing channels, identify trends, and support data-driven decision making Analyze campaign, lead generation, and funnel performance data to provide actionable insights and recommendations for optimization Support cross-functional operating cadences by preparing reporting, tracking action items, and maintaining visibility into ongoing marketing initiatives Administer and maintain data orchestration platforms such as RingLead to support lead and account data quality initiatives Execute and support enrichment programs by leveraging first-party and third-party data sources, intent platforms, AI-powered research tools, and marketing databases Monitor, audit, and improve CRM and marketing database hygiene to ensure accuracy, completeness, and compliance with established processes Assist with lead routing, lead scoring, segmentation, and other marketing operations workflows to support efficient lead management Support the management and optimization of marketing automation platforms, including campaign execution, email deployment, and lifecycle marketing programs Troubleshoot marketing automation and CRM-related issues while partnering with internal stakeholders to resolve operational challenges Create and maintain dashboards, reports, and KPI tracking to provide visibility into marketing performance and operational effectiveness Support the administration and integration of marketing technologies to ensure data integrity and efficient system functionality Maintain project documentation, workflows, and process guides to support operational consistency and team scalability Collaborate with marketing, sales, and GTM operations teams to ensure successful execution of marketing programs and operational initiatives Assist in managing marketing project requests, timelines, and deliverables through Asana and other project management tools Identify opportunities to improve processes, automate manual tasks, and enhance operational efficiency across the marketing organization Minimum Qualifications EDUCATION Bachelor’s degree in business, analytics, finance, economics, marketing, or other relevant field EXPERIENCE 2–4 years of experience in Marketing Operations, Marketing Analytics, Demand Generation, Digital Marketing, or other relevant field  Hands-on experience working with CRM and GTM s...