Marketing Operations Manager

ABOUT CANALS

Canals builds software for wholesale distributors, helping them operate more efficiently through automation and AI.

Our customers are the companies responsible for moving the materials that power the real economy; electrical supplies, plumbing products, roofing materials, HVAC equipment, and more. Every day, thousands of people rely on Canals to help process orders, manage purchasing, handle accounts payable, and streamline critical business workflows.

We're a profitable, rapidly growing company with a team of roughly 100 people distributed across North and South America. We care deeply about building great products, hiring exceptional people, and creating an environment where talented individuals can do the best work of their careers.

THE ROLE

The Marketing Operations Manager will play a key role in the efficient operation of the entire marketing team, from events to email campaigns, product launches, and strategic decisions. As our marketing team and activities grow, we’re looking for someone to take ownership of the data we need to run targeted programs and track their effectiveness, ensuring it is clean, complete, and up-to-date. In addition, this role will support reporting and analysis for the broader go-to-market team, including Sales and Customer Success.

The ideal candidate combines technical execution with strategic thinking to plan for measurement and analysis needs. If you love drilling into the data, ensuring the CRM stays clean, and optimizing processes, this could be the role for you.

WHAT YOU'LL DO

- Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency

- Gather, clean, enrich, and integrate data from multiple sources (databases, spreadsheets, analytics tools, ad platforms, etc.) into Hubspot, ensuring accuracy and consistency

- Set up and manage the flow of data between Hubspot and other tools, e.g., sales automati...