Marketing Operations Manager

Location: London Weekly office requirement: Hybrid, 2 days/week Employment type: Permanent As our Marketing Operations Manager you’ll: Run the engine behind our go-to-market, and build it as you go. You’ll own our marketing tech stack and the automations that connect it. Data flows cleanly between systems, leads move fast and land in the right place, and every campaign is measurable. You keep the machine running today, and you’re trusted to push it forward tomorrow: building the agents and AI-powered workflows, many of them running on Claude, that give our GTM teams an edge. This role carries real leverage. It’s central to our FY27 goal of accelerating GTM execution through smarter operations. You’ll keep our systems trustworthy, automate the manual work, and speed leads through the funnel, which frees the wider team to chase the bigger strategic bets. You’ll report to the Marketing Operations Director, collaborating deeply with Revenue Operations and Sales Operations on GTM optimisation, and work across Marketing, Revenue, and Product, right at the heart of how GWI turns human insight into pipeline.   What you'll be doing Build AI-powered GTM automation and agents. Turn manual work into systems that scale. You’ll automate enrichment, routing, the value-proposition engine and creative enablement using Clay, Zapier, Claude and our wider AI stack. This is where you push the edges: prototyping agentic workflows and showing the wider GTM teams what’s now possible. Speed up lead velocity and routing. Sharpen our scoring models and tune routing in LeanData. Build AI-powered routing checks so there are fewer errors, faster progression, and sales time spent only on the leads worth chasing. Make attribution self-serve. Run Dreamdata to deliver account-level funnel and multi-touch, allbound attribution the whole business can use. You’ll also own the pipeline reporting that leadership and the board rely on. Operationalize account signals and market intent. Capture and wire up buyer and account signals from across the stack, from website behavior and product usage to third-party intent, so they flow into scoring, routing and rep alerts. Turn raw intent into something the team can act on the moment an account heats up. Own the HubSpot and Salesforce integration. Keep our two systems of record in sync: lifecycle stages, lead status, sync errors, field audits, and clean dedupe and deletion. Everything downstream depends on getting this right. Automate campaigns and events. Set up campaigns and the automations behind them in HubSpot and Salesforce. Run tools like Qualified and Goldcast, and own the reporting setup for the moments that matter. Power new product launches. Provide the operational backbone for coordinated launches: enablement, campaign activation, and the measurement that ties releases to pipeline and adoption. Run and govern the stack. Handle day-to-day admin across HubSpot, Salesforce, Clay, Zapier, LeanData, Qualified, Goldcast and D...