Marketing Science Analyst, Retail Media Networks
About Flipp Flipp partners with the largest North American retailers and brands to deliver local promotions and savings to millions of engaged shoppers daily, driving superior returns on investments. We help people make smarter shopping decisions with autonomy and accountability. With rising living costs, Flipp's mission is crucial. Our Shopper Consideration Platform allows retailers and manufacturers to create digital experiences from their savings & deals content, aiding shoppers in deciding what to buy and where to buy it. Together, we make a difference. Our five principles, Progress Over Perfection, Clarity Through Transparency, Learn Loudly, Challenge with Empathy, and Always Build Better, bring a relentless progress mindset to life. They’re not just slogans, but they’re the behaviours we expect, reward, and hold ourselves accountable to. You'll be equipped to make an impact, realize your potential, and stay inspired every step of the way.The Marketing Science team at Flipp works cross-functionally with clients, analysts, and external partnerships to executive campaigns at the highest level of effectiveness. The Marketing Science Analyst works cross-functionally with business development and product teams to execute testing & measurement effectively. You will play a crucial role in supporting the test, measure, and scale cycle with our customers to demonstrate Flipp's value and drive media investment. You will collaborate with internal teams to perform detailed analyses, measurement, and contribute to the development of business cases that showcase the impact of our marketing initiatives. What you'll get the opportunity to do: Plan & Design Execute analysis per specified testing & measurement plan Understands & applies Flipp testing & measurement best practices Completes assigned tickets in JIRA workflow on time w/high quality Data Preparation & Modeling Proficient in data extraction, manipulation and aggregation Navigate enterprise level systems & large datasets Understanding of Flipp's data models, limitations & relevant applications Identify process efficiency opportunities & develop working prototypes Analysis & Measurement Understand & apply foundational statistical concepts Working knowledge of digital marketing attribution and incrementality measurement Execute Flipp testing & measurement playbooks Investigate anomalies, patterns and potential root cause issues to drive understanding & corrective action Generating & Delivering Insights Identifies the ""What"" & ""So What"" in d2d analysis, often driving action via recommendations (""Now What"") Packages complex analysis into a compelling data story Utilizes industry leading BI tools to effectively visualize key insights Effectively presents analysis to both technical and non-technical internal audiences Innovation & Growth Actively develops technical skills in programming and analysis Actively seeks to develo...