Marketing Senior Manager, GHNW

The Marketing Senior Manager, GHNW is responsible for developing, executing, and optimizing marketing strategies that drive brand awareness and business growth. This role partners closely with internal teams and external agencies to ensure cohesive, data‑driven marketing initiatives across channels and for multiple distribution channels. Position Responsibilities: Manage marketing initiatives for new and enhanced specific business product rolloutsMeasure campaign and program effectivenessRecommend and develop appropriate communication vehicles and marketing campaigns for achieving specific business marketing objectivesManage day-to-day department operations and operational processes such as compliance review, material creation, and quality improvementManage the development of materials for products including sales brochures, sales ideas, and training pieces, ensuring materials support business and marketing strategiesProvide input into the budget process and manage departmental costs within budgeted guidelinesOther duties as assignedSupport, manage, and facilitate business partner relationship with design firms and other marketing vendorsAssist in design and management of website contentAssist in the development of marketing communication strategies and plansRequired Qualifications:BS/BA in marketing or related field7+ years experience in Financial Services industry, preferred life insurance industry with experience and exposure to the Asia and Middle East regions5+ years experience in marketing communications, including some project management, product, and / or operations experience preferredSuperior written and verbal communication skillsProven success in launching products and programsKnowledgeable in key industry trends and best practicesAbility to research, identify, and analyze trendsExcellent time and project managementFamiliarity with content workflows (briefs, reviews, approvals, versioning) and brand guidelinesProficiency with PowerPoint, Excel, project tools (e.g. Smartsheet, Jira), and marketing automation tools (e.g. Marketo)When you join our team:We’ll empower you to learn and grow the career you want.We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.As part of our global team, we’ll support you in shaping the future you want to see.About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer...