O2O 2.0 Operation Specialist
德国马牌轮胎自 1871 年成立以来，一直以不断创造前沿科技和高端品质体验完美结合的轮胎产品享誉全球。作为全球最大的轮胎制造商之一，德国马牌轮胎始终致力于为消费者提供更安全、智能、可持续的驾乘体验。2025年，德国马牌轮胎在全球54个国家拥有约 76,000名员工，并创造出197亿欧元的销售额。
2006年，德国马牌轮胎乘用车与轻卡车胎业务正式进入中国市场，并迅速以其精湛的德国工艺和值得信赖的品质独树一帜。德国马牌轮胎的零售网络遍布全国，凭借安全与领先的德国科技，德国马牌轮胎为合作伙伴创造价值，为消费者带来卓越的驾乘体验。
*大陆马牌轮胎在中国市场以德国马牌注册并著称
[Job Description]
2.0 Platform operation
- Meet growth targets for sales metrics such as traffic leads, CR, tire volume etc.
- Communicate with platform & vendor on daily operation, sales plan and execution of activities and campaigns (both to B and to C)
- Formulate operational plan based on characteristics of each platform and assign the plan to corresponding vendor
- Monitor vendor's daily operation to ensure the brand equity and business target are well addressed.
- Responsible for keeping tracking and updating monthly campaign
- Track performance of 2.0 role model shops from both 2.0&retail excellence perspective
- Archive supportive documents related to 2.0 projects
Reporting
- Track and analyze competitions in 2.0 platforms, business analysis & reporting
- Ongoing analysis of key business metrics including but not limited to GMV, CR and ATV, etc.
- Deep understanding and research on 2.0 platforms' rules, business intelligence, commercial terms and regulations
Project Management
- Build high-effective relationship with responsible platform and be familiar with the platform operation mode and be sensitive to business intelligence of industry/platform/competitors.
- Project management and implementation
Others
- Other ad hoc tasks assigned by supervisor
- Other Project initiation and implementation
- College degree or equivalent preferably marketing or O2O or ecommerce platform background
- Good in English and communication
- Experience in managing O2O business
- 3 years working experience on channel & e-business with Multi-national company is a plus, within Auto industry is a plus
- Vendor management experience
- Process experience of ecommerce operation
- Advanced experience in cooperation with external customers and vendors
- Team working experience is a plus
- Multi-international company working or cooperation experience is a plus