Paid Media and Digital Fundraising Consultant
The Global Energy Alliance for People and Planet (Global Energy Alliance) The Global Energy Alliance for People and Planet (Global Energy Alliance) works for a world where everyone has access to affordable, reliable, clean electricity and the means to use it to improve their lives. Our Alliance builds transformative public, private, philanthropic partnerships to end energy poverty and accelerate green economic opportunity. Founded in 2021 by The Rockefeller Foundation, IKEA Foundation, and Bezos Earth Fund, we design innovative projects/programs, unlock finance, strengthen institutions and transform markets, delivering progress anchored in deep community engagement. By uniting actors across the value chain, from households to heads of state, we go beyond individual projects to drive lasting systems change. With work in more than 30 countries across Africa, Asia, Latin America and the Caribbean, our Alliance aims to reach 1 billion people with clean electricity, prevent 4 billion tons of carbon emissions and create or improve 150 million jobs. The Global Energy Alliance is seeking a part-time Paid Media and Digital Fundraising Consultant to support the design, execution, and optimization of the digital fundraising and visibility strategy, with a primary focus on LinkedIn paid media, Google Ad Grants, and search engine optimization. This role will ensure consistent, high-impact engagement with priority donor audiences by translating fundraising goals into targeted campaigns, performance-driven web experiences, and data-informed optimization. The consultant will manage end-to-end campaign strategy, execution, and reporting, delivering clear insights into donor journeys, conversion performance, and return on investment to strengthen fundraising outcomes and guide future growth. Reporting to the Digital Communications Manager, the Paid Media and Digital Fundraising Consultant will be responsible for: Paid Social Media Fundraising (LinkedIn-First): Strategy & Planning Develop a paid fundraising media strategy aligned with organizational fundraising goals and priority donor segments Define audience targeting, messaging frameworks, creative formats, and flighting plans Recommend budget allocations and test-and-learn approaches Campaign Execution Build, launch, and manage LinkedIn fundraising campaigns, including: Brainstorm visual content (single image, video, carousel) Co-design website traffic campaigns Retargeting and lookalike audience strategies Collaborate with internal teams on copy, creative, and landing page alignment Optimization & Performance Conduct ongoing A/B testing (audiences, creative, messaging) Optimize campaigns for efficiency, reach, and conversion Monitor performance daily/weekly and adjust based on results Google Ad Grant Management: Grant Strategy & Compliance Manage the organization’s Google Ad Grant account in compliance with Google policies Ensure full utilization of the monthly grant budget wh...