Paid Media Manager

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company’s
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned
professionals. To learn more, please visit: www.colibrigroup.com

Position Overview 
We're seeking a highly strategic, performance-driven Paid Media Manager to lead paid acquisition strategy across four brands within the VPS ecosystem. This role owns paid media strategy, performance, and optimization across approximately $22 million in annual digital revenue and $3.4 million in annual paid media investment, ensuring every marketing dollar contributes to profitable, sustainable growth. 
This is not a campaign management role. We're looking for a performance marketer who has successfully rebuilt underperforming paid media programs, understands the mechanics behind Google Ads performance, and knows how to balance short-term revenue goals with long-term acquisition efficiency. 
The ideal candidate is an expert in full-funnel paid media strategy, understanding when to invest in top-of-funnel demand generation versus bottom-of-funnel conversion campaigns and how attribution models should evolve accordingly. They recognize that Google, Microsoft Ads, Meta, SEO, CRO, Lifecycle Marketing, and Analytics work together as a single acquisition ecosystem and make investment decisions based on overall business impact—not channel-specific metrics. 
Success in this role requires strategic thinking, analytical rigor, and operational excellence. This i...