Performance Marketing

ABOUT HAPPYROBOT

HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate - they make decisions, take action, and run operations autonomously across voice, email, and enterprise systems. Born in Y Combinator (S23) and backed by a16z and Base10 with over $60M raised, we power critical operations for global enterprises worldwide.

Our platform is battle-tested in the most demanding environments - where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto. https://www.happyrobot.ai/blog/manifesto

ABOUT THE ROLE

This is a paid acquisition-focused role on the Growth team, based in San Francisco, reporting directly to the Head of Growth and working closely with founders to scale HappyRobot's demand generation engine. You'll be hands-on-keyboard with our paid channels, owning strategy, execution, and performance across the funnel — from awareness to pipeline.

This is our first dedicated performance marketing hire. You'll start as an individual contributor, building and proving out channels from scratch, with a clear path to building and managing a team as spend and channels scale.

What You’ll Do

- Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers

- Own campaign planning, budget allocation, optimization, and reporting end-to-end

- Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS

- Partner with design and content to build high-converting ad creative and landing pages

- Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working

- Collaborate with Sales and RevOps t...