Performance Media Specialist

12 month fixed-term contractMelbourne basedHybrid ways of working We're REA   With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.  Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.  Where the Digital Media Specialist role fits in The Digital Media Specialist role forms part of the Consumer Marketing team, who are focused on driving marketing outcomes for the realestate.com.au, realcommercial.com.au and Mortgage Choice, brands. The Consumer Marketing team sits within the Audience & Marketing function, which forms part of the larger Consumer & Customer group.Reporting to the Performance Marketing Manager, the Performance Media Specialist will be support in the implementation, optimisation and reporting of performance media channels across brand campaigns and always on digital activity. The Performance Media Specialist will also be responsible in supporting the Performance Marketing Manager in developing and executing test and learn frameworks across digital channels to develop our positioning on emerging media products or opportunities within digital platforms.What the role is all about:Build, launch, manage and optimise paid media campaigns across multiple platforms and brands, including video, search, social, native content, and app-install/engagement activity to drive awareness and adoption of products, apps and servicesReporting on outcomes and performance of digital media channels that showcases meaningful insights that informs future execution and optimisationsSupporting the management of digital media budgets ensuring that investment and performance is tracking against forecastSupporting the Performance Media Manager in developing and executing key brand campaigns across digital channelsSupporting the growth and development of the marketing graduate helping them to provide a rounded and proficient understanding of the digital marketing landscape and toolsAssist the Performance Media Manager in developing and executing testing frameworks to continuously test and optimise digital channels for incremental impactSupporting internal stakeholder relationships, including Marketing Managers and Product Managers, in addition to external relationships with our media partnersPartnering with cross-functional teams within REA Group (e.g. analytics, product owners) to configure digital tracking and tag implementationCollaborating with audience & analytics teams to identify and create a...