Personalization Specialist
DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.______________________________________________________________________Position Overview:Personalization Specialist will drive the development, execution, and optimization of personalized marketing experiences across channels. This role will play a critical part in designing data-driven customer journeys that increase engagement, improve conversion rates and deliver relevant experiences throughout the customer lifecycle.You will act as the subject matter expert in personalization strategy and execution — collaborating closely with marketing, sales, analytics, UX, and product teams to bring personalization at scale to life.Responsibilities:Strategy & RoadmapAssist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM.Partner with stakeholders to identify use cases that align customer needs with business objectives.Execution & OrchestrationBuild and manage dynamic customer journeys, automated campaigns, and personalized content modules.Translate audience insights into actionable personalization tactics (e.g., triggers, recommendations, lifecycle flows).Segmentation & Data ActivationCollaborate with analytics and the audience segmentation teams to create, refine, and activate target segments.Leverage customer profiles, behaviors, and firmographic data to enhance personalization relevance.Optimization & TestingCollaborate UX team to run A/B and multivariate testing to optimize personalized experiences.Track, analyze, and report on performance; translate learnings into actionable insights.Technology & EnablementServe as the primary owner of personalization tools and platforms (e.g., Salesforce Personalization)Partner with IT and MarTech to ensure seamless data flows, integrations, and governance.Collaboration & LeadershipAct as an internal advocate for personalization, educating stakeholders on capabilities and best practices.Provide mentorship and direction to team members or cross-functional partners.QualificationsExperience: 2+ years in digital marketing, CRM, personalization, or similarEducation: Bachelor's Degree or equivalent years of experience (preferred)Technical Skills: Hands-on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.).Analytical Skills: Strong ability to interpret customer data, develop actionable insights, and build measurable experiments.Strategic Thinking: Proven ability to translate customer needs into scalable personalization programs.Collaboration: Experience partnering with cross-functional teams (data, UX, sales, product).Bonus: Familiarity wi...