Platform Manager (Social & Video Platforms)

About Bridgewater Bridgewater is a global macro investment firm, founded in 1975, whose mission is to develop a fundamental, cause-and-effect understanding of how markets and economies work—and translate that understanding into insights, returns, and solutions that help the world’s leading institutional investors solve their most important investment challenges. Over five decades, we have codified our fundamental understanding into a systematic investment process—integrating human judgment with machine intelligence with the goal of applying our thinking consistently, testing it against reality, and continuously improving decision-making over time. We believe this has created a unique platform for applying AI within our process, positioning us at the frontier of integrating technology with investment decision-making. In financial markets—where reality is constantly evolving and outcomes are uncertain—sustained excellence requires continuous learning and improvement. We believe our culture—anchored in radical truth and transparency—helps us learn faster. Our Culture Our culture is tied to our mission: to understand how the world works and translate that into excellence. We operate as an idea meritocracy, valuing truth, integrity, humility, and courage. We believe great outcomes come from diverse perspectives, thoughtful debate, and a shared commitment to meaningful work and meaningful relationships. About the Role We are seeking a Platform Manager (Instagram, YouTube, TikTok) to own how Bridgewater shows up across modern content platforms. This role is responsible not just for publishing content, but for defining how each platform works for us — shaping platform-specific strategy, distribution, and audience growth. This individual operates at the intersection of content, analytics, and distribution, ensuring that everything we produce is packaged, positioned, and optimized for performance in-feed. They bring a deep understanding of platform mechanics — from algorithms and formats to audience behavior — and translate that into clear, repeatable systems for execution. The Platform Manager partners closely with Content, Creative, Multimedia, and Communications teams to ensure content is not only high quality, but strategically deployed to maximize reach, engagement, and impact. You will be a click for the role if you:  Have a deep understanding of how Instagram, YouTube, and TikTok actually work — including algorithms, formats, and audience behavior Think in terms of distribution, not just creation — you care as much about packaging and performance as the content itself Are highly fluent in content packaging (hooks, captions, headlines, thumbnails, first 3 seconds) Can determine the right format for the idea (clip vs. carousel vs. long-form vs. series) Have strong instincts for what drives engagement, retention, and shareability Are comfortable owning publishing cadence, scheduling, and content calendars Use data to inform decisions, and can t...