Principal Demand Generation Lead

Principal Demand Generation Lead

Location: Remote (US), EST/CST time zones

Remote: Fully remote, some travel required <20%

 

ABOUT US

Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. We are revolutionizing the way employers attract and retain critical talent, while simultaneously tackling the student debt crisis. (Yep, we think BIG.) Our innovative platform meaningfully connects employers, educational institutions, and diverse talent to drive mutual benefit, using accessible education financing as the thread. We like to think of ourselves as more than a fintech; we're a catalyst for economic mobility.

A Forbes Fintech 50 company, portfolio company of SHRM (Society of Human Resource Management, the largest HR organization out there!) and recipient of “18 most promising startups in healthcare” by Business Insider, Clasp is driven by our commitment to social impact and innovation. We are reshaping the future of the workforce one opportunity at a time. Join us on our journey to give power to learners and unlock fulfilling careers that drive positive change in their communities and beyond.

 

WHAT WE NEED

Clasp is hiring a Founding Principal Demand Generation lead to build and own our lead generation engine from the ground up: the strategy, the metrics, tactics, and the channels that drive it. This is a builder's seat, roughly 90% hands-on individual-contributor work today, with room to grow into a player-coach role as the function scales. You'll define how we measure and convert leads into meetings, decide which channels earn our attention, and set the thought-leadership agenda that fuels inbound demand, partnering with a content/events specialist on execution when that support is in place, and rolling up your sleeves yourself when it isn't.

WHAT YOU'LL DO

Drive Qualified Sales Leads, and Measure Performance

- Own Demand Strategy: Design and drive Clasp's full-funnel demand generation strateg...