Principal Product Manager, CTV

Principal Product Manager, CTV   The Principal Product Manager, CTV will play a key role in shaping the next phase of mediasmart’s CTV platform, advertiser offering, and North America growth strategy. This role will work closely with Product, Engineering, Data Science, Commercial, AdOps, and Partnerships teams across Spain, EMEA, LATAM, and North America to improve campaign performance, scale advertiser adoption, and evolve mediasmart’s CTV capabilities. A major focus of the role will be improving the onboarding, launch success, and scaling of new North America campaigns, while helping ensure mediasmart has a competitive product and measurement offering for agencies and advertisers in the US market. The role requires strong product leadership and deep expertise across programmatic advertising, CTV, performance media, targeting, optimization, attribution, identity, and measurement. The ideal candidate will be comfortable operating across both strategic product initiatives and hands-on execution in fast-moving programmatic environments. This is an exciting opportunity for someone who understands both branding and performance use cases within the CTV ecosystem and is passionate about helping build and scale innovative advertising solutions across connected devices and screens.   OUR CULTURE AND VALUES Be a generous leader. One that helps others succeed and celebrate their success. Love curiosity. Keep learning and stay relevant. It’s a team effort. Collaborate and cooperate to build a smart company. Go further. Be an example for others. Set the bar. Strong ownership of the role. Love what we do. Love our work with passion and respect. Do good and do well. Our work matters. We are absolutely devoted to our customers and to building the best advertising technology company out there. We work hard and never forget to have fun in the process.   SUMMARY & DUTIES Define and execute the roadmap for mediasmart’s CTV platform and AppSync initiatives. Partner closely with Engineering and Data Science teams on bidding, optimization, pacing, targeting, measurement, and campaign performance systems. Improve onboarding, launch success, and scaling of new CTV campaigns, particularly across North America. Work closely with agencies, strategic advertisers, commercial teams, and partners to identify market requirements, customer pain points, and product opportunities. Build and improve integrations with MMPs, OEMs, SSPs, identity providers, and measurement partners. Drive innovation across targeting, identity resolution, attribution, audience intelligence, and measurement capabilities for CTV environments. Analyze supply quality, auction dynamics, and campaign performance data to identify opportunities for optimization, scale, and efficiency. Develop experimentation frameworks and A/B testing methodologies tied to measurable business outcomes. Help define positioning, use cases, and go-to-market strategies for emerging CTV products and features. ...