Product Marketing Lead

ABOUT F2

F2 is the AI platform for private markets investors, purpose-built to transform how institutional teams underwrite, diligence, and deploy capital. Our AI converts messy, unstructured deal materials into investment-grade insights in minutes, helping private credit funds, commercial banks, investment banks, and private equity firms make faster, more confident decisions.

Backed by leading investors, including NFX and Y Combinator, F2 is building the future of vertical AI for finance. We are growing quickly across New York, San Francisco, and London.

ROLE OVERVIEW

We are hiring a Product Marketing Lead to become F2's founding product marketing leader and own how the market understands our company, product, and category.

This is a hands-on builder role with real ownership. You will create F2's positioning and messaging, quarterback product launches, build the sales enablement and customer-insight systems that help us win, and turn our strongest market insights into high-quality content.

You will work at the center of Product, Growth, Sales, Customer Success, and leadership. The role reports to the Head of Growth, with our CEO serving as executive sponsor for F2's company narrative. This role is based in our New York City office and is fully onsite.

WHAT YOU'LL DO

- Own positioning and messaging: Build F2's messaging architecture, category narrative, buyer personas, value propositions, and canonical source of truth.

- Translate technical differentiation: Turn complex AI capabilities into clear commercial value for senior private-markets and banking buyers.

- Quarterback product launches: Own the launch strategy, positioning, plan, timeline, readiness, enablement, and post-launch learning for major releases.

- Build sales enablement: Create the decks, one-pagers, battlecards, objection guides, proof points, and training that sellers actually use.

- Stay close to the field: Join prospect and customer calls to understand buyer language, objecti...