Product Marketing Manager

   At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.    Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.    Empower your impact at Cision. Be seen, be understood, be you.  This role is responsible for developing and executing product marketing strategies that articulate value propositions, support go-to-market initiatives and enable revenue growth. The role applies market insight, customer understanding, and cross-functional collaboration to position offerings effectively, guide product launches, and equip customer-facing teams with the tools and messaging needed to drive adoption and retention within established business strategies and processes. What you'll do Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics. Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities. Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging. Partner with product management to translate technical capabilities into clear, benefit-oriented messaging. Collaborate with marketing teams to align product messaging across digital, content, demand generation, and brand channels. Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates. Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities and improve conversion outcomes. Maintain documentation of product marketing plans, frameworks, and insights to support consistency and scalability. Coordinate timelines, deliverables, and stakeholder communications to ensure consistent and effective execution of product marketing initiatives. Ensure product marketing activities adhere to internal policies, processes, and quality standards. Perform other duties and responsibilities as required to support business needs. What you'll bring Typical experience: 3+ years in related role or experience. Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience. Working knowledge of product marketing principles, positioning strategies, and go-to-market processes. Ability to synthesize complex or technical informa...