Product Marketing Manager
As Product Marketing Manager, you'll own how DarcyIQ and our Forward Deployed Engineering (FDE) services are positioned, launched, and sold in the market. DarcyIQ is our AI platform that automates the entire consulting lifecycle — from first client call through scoping, proposal creation, and hand-off to delivery. Our Forward Deployed Engineering services embed engineers and architects directly inside customer environments for high-velocity AI and cloud delivery. You'll be the voice of the customer inside our product and services teams, and the voice of our product in the market — turning deeply technical offerings into stories that buyers can't ignore.
What You'll Do:
Craft and continuously refine positioning, value propositions, and messaging frameworks across DarcyIQ's six product modules (Chat & AI Agent, Meetings Hub, Scoping & Estimates, Document Generation, AI Workflows, MCP Studio) and our Forward Deployed Engineering service line
Develop GTM strategy for Forward Deployed Engineering — positioning embedded engineering services alongside DarcyIQ and other channel partner solutions as a unified offering for mid-market and enterprise AWS customers
Own end-to-end GTM for new DarcyIQ features and module releases — from beta through general availability and post-launch optimization
Build sales enablement that makes our teams unstoppable: pitch decks, battlecards, objection-handling guides, demo scripts, and ROI calculators for both DarcyIQ and FDE services
Maintain competitive intelligence across AI sales-enablement, proposal-automation, embedded-engineering, and partner-ecosystem tooling — produce battlecards and win/loss analyses that arm sales
Source, write, and promote customer case studies and success stories that prove DarcyIQ's validated outcomes — 3X project capacity per engineer, 40% faster time-to-production, 30% quality improvement, and 99.7% customer retention
Develop thought-leadership content — blog posts, whitepapers, webinar scripts — th...