Product Marketing, Senior Specialist

Who We Are: Every transaction matters. Every Canadian matters. At Interac, we protect both — driving trust, security, and inclusion, so our digital economy thrives.  Founded in 1984, Interac connects Canadians through secure digital payments, advanced identity verification and industry-leading fraud protection. Connecting banks, businesses, and individuals, Interac enables millions to send, receive, and manage money safely and effortlessly every day — across both digital and physical environments. As the backbone of Canada’s financial ecosystem, Interac facilitates over 20 million transactions daily, supported by trusted partnerships with government and financial institutions. Consistently ranked as Canada’s most reputable financial technology brand, Interac is deeply embedded in the daily lives of Canadians.Who You Will Work With:The Product Marketing, Senior Specialist works within the Product Marketing team and across the broader Interac organization, with a mandate to support the storytelling, go-to-market planning, market intelligence, and execution of product marketing activities to drive growth for Interac. Supporting the Product Marketing Leader, this role will work in close collaboration with the Marketing Leads to plan, execute, and measure the success of programs to meet our product goals.What You Will Do:  Storytelling & Go-to-Market PlanningSupport the Product Marketing Leader and collaborate with Product Leads in crafting product narratives, messaging, and positioning that shapes how different audiences think about Interac products on an emotional and rational level.In partnership with the Product Marketing Leads for product(s), provide support for go-to-market planning and the development of a cohesive marketing plan that aligns with overall business goals.Go-to-Market ExecutionExecute against the go-to-market plan for product marketing with a cross-functional team across paid, earned, and owned marketing channels to reach both consumer and business audiences.Support brief development to inspire breakthrough storytelling and creative concepts, rooted in customer insights.Guide and direct agency partners and internal teams in campaign development to develop on strategy programs and grow our products and brands.Customer Insights, Market Intelligence and ReportingCoordinate market research and customer insights to identify key pain points, trends, and opportunities in both merchant and consumer segments.Use data-driven insights to recommend refining of messaging and development new campaigns.Provide regular reporting on the effectiveness of marketing efforts, using insights to inform ongoing strategy refinement.Measurement & ReportingSet KPIs for partner marketing initiatives and build new tracking for performance across all campaigns and channels, in partnership with digital and analytics teams.Provide regular reporting and summary presentations on the effectiveness of marketing efforts,...